
So yesterday it was announced. The merger is on, and in a year or so, barring any disruption from the Department of Justice, the familiar logo and look of nwa is going to vanish from the skyscape.
So why am I bothered by this?
Yes, there are the obvious concerns about our local economy, the jobs lost, etc...
Yes, there is concern about the level of competition (which never was very level in the Twin Cities anyway)
Yes, there is the concern about the cost of travel.
But frankly, (and this makes almost no sense to me) I think I'm going to miss them. I grew up on Northwest. I remember the radio commercials: "Northwest Orient...Airlines." My Dad traveled 1-2 weeks per month when I was growing up. So I went to the airport a lot to drop off and/or pick up. I got my worldperks card the same year I graduated from high school. I've watched the red-tailed airplanes flying over my home and community all of my life.
Is it possible that I feel grief over an airline?
Perhaps it's more likely that I grieve the role it played in my life and the life of lots of good people around me.
I don't completely understand it.
But NWA, RIP.